LiveIntentional Video Emails
LiveIntent regularly produces LiveIntentional videos that cover digital marketing and technology news. In each episode, we aim to tell complex industry stories in a voice that's fun and approachable – that is to say, witty and pun-filled. As our subscribers receive an email notifying them of each new episode, I wanted these notifications to feel as bold and quirky as the content they're clicking into. Given that these emails are communicating video content, I designed them to look like a giant "play" button.